September is Australian Organic Awareness Month (AOAM), and as a certified organic manufacturer, we're joining the celebrations by promoting and supporting the organic industry.
The demand for organic products has increased exponentially in the last decade. The global market value of natural and organic skin care products was expected to grow from 4.75 billion USD worldwide in 2019 to roughly 7.2 billion USD by 2024 (Statista Research Department, 2022). With more players in the game, organic is becoming more affordable. The bad news is more brands are greenwashing and taking advantage of consumers by creating confusion and trashing the word organic.
The Truth About Labelling
There is no regulation for the term organic in Australia. That's why you can find products stating to be organic, with only 2% of the ingredients being so. We believe independent third-party certifications are the only way to protect consumers from misleading advertising and false claims. A product is genuinely organic if it displays an organic certification logo because it means it has been strictly audited throughout the production chain. So, it's important to always look for a certification mark and read the labels for complete ingredient lists if unsure.
Tip: Ingredients are listed in order of concentration. If you don't understand or know the first few ingredients, they're most likely not natural or organic. Also, some terms like "fragrance" or "perfume" can hide thousands of unlisted toxic chemicals under pretends of "trade secrets".
How we Ensure Transparency
In a heavily competitive and confusing industry, we value honesty and carefully consider each ingredient we use in our formulations to maintain the highest quality. We make our products with over 70% Certified Organic ingredients, and most have over 95% organic content.
Sanctum has been a family owned and run business since 1992. Our founders, Greg and Jicky Milham, made natural skincare when the organic movement first emerged. The entire range became Certified Organic back in 2006.
As a family business making Certified Organic formulas for over sixteen years, we understand how much time, effort and dedication are needed to create genuinely Certified Organic products. It can take up to three years before a producer can become fully Certified Organic. It can be a complicated and expensive process, especially for small producers and farmers. Still, we believe it's the only solution to ensure transparency in the cosmetic and skincare industry.
How Much is your Health Worth?
Supporting the Certified Organic industry is the best way to protect your health. Some non-organic ingredients used in skincare products can be potentially toxic to humans and may cause serious health issues.
You can rest assured that Certified Organic skincare is truly CLEAN BEAUTY because organic beauty means no nasties:
- No GMOs (genetically modified organisms)
- No controversial chemicals ('precautionary principle means when there is scientific evidence an ingredient or process might pose an environmental or health risk, they are not allowed)
- No parabens or phthalates
- No synthetic colours, dyes or fragrances
- No nanoparticles
- Certified sustainable palm oil ingredients
- No animal testing
- Recycled and recyclable packaging where possible - our tubes are made with post-consumer recycled plastic!
Sharing is Caring
Please spread the word and join the campaign on social media, tagging us @sanctumskincare and @budorganicclub with the hashtags #AOAM2022 #ChooseOrganic #AustOrganic #WhyOrganic